Real Time Financial Data
When you're on the go, being able to read the market at-a-glance is a critical part of the day to day routine. Market trends and pricing sentiment is constantly in flux.
Scalable design patterns
Designing for scalability helps gives users the ability to choose the environment they interact with. Not all views are created equal, so allowing the user to analyze precise data through the appropriate view port can help enhance their perspectives and potentially their decisions.
When millions of dollars are at stake, pin point data accuracy is of the utmost importance. Understanding how the value of a security fluctuates based on current events empowers Bloomberg subscribers when they're on-the-go and away from the terminal.
Current events have a direct impact on the decisions financial professionals make. Top headlines and breaking news keeps users in touch with why the market is fluctuating the way it is (or isn't).
The Bloomberg Terminal is the world’s most powerful Financial Services tool. Made up of 1000s of command driven functions, the challenge was synthesizing the core mobile use cases and balancing the dated professional brand aesthetic with next generation device standards.
IDENTIFYING THE CORE BUILDING BLOCKS
To create a consistent experience between our iOS and Android products, we had to identify the platform specific design patterns their variances, and the level of effort it would take to make them brand appropriate.
Phase 2 - Visual Refresh
After identifying the core patterns, we had to put the to use to determine when and where the design broke down. That is when we found our opportunity to inject additional personality into the UI.