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Graceland Undercover was a second screen experience that accompanied USA Networks debut series Graceland. Users of Graceland Undercover were given additional views into the characters' lives and were rewarded for their explorations. By discovering new items, the user was rewarded with points and status boosts the led to sweepstakes incentives.
The Graceland Mansion became a character in and of itself. As the plot unfolded on screen, users were able to independently peruse the jaw-dropping environment.