NBA ALLSTAR Companion App
Each year, NBA fans tune in to see the league’s top talent for what typically turns into a heavily weighted offensive showcase.
App Home Page - Feed The Audience
7.7M viewers tuned into this year’s Sunday Night Allstar event on TNT. The challenge of accommodating the multitude of events and their sponsorship partners called for a completely dedicated NBA Allstar Experience that temporarily replaced the standard NBA native experience.
Weekend Calendar and Event Showcase
Team and Player Stats
Accommodating a New Allstar Format
This year’s revised team format broke the traditional EAST vs WEST approach and took a slightly more pick-up ball approach with Lebron James and Steph Curry deciding the team’s make-up as team captains.