NBA ALLSTAR Companion App

NBA Allstar Weekend

NBA ALLSTAR Companion App

NBA ALLSTAR Companion App

Each year, NBA fans tune in to see the league’s top talent for what typically turns into a heavily weighted offensive showcase.

App Home Page - Feed The Audience

App Home Page - Feed The Audience

7.7M viewers tuned into this year’s Sunday Night Allstar event on TNT. The challenge of accommodating the multitude of events and their sponsorship partners called for a completely dedicated NBA Allstar Experience that temporarily replaced the standard NBA native experience.

Weekend Calendar and Event Showcase

Weekend Calendar and Event Showcase

nba all star court 2.jpg
Team and Player Stats

Team and Player Stats

Accommodating a New Allstar Format

Accommodating a New Allstar Format

This year’s revised team format broke the traditional EAST vs WEST approach and took a slightly more pick-up ball approach with Lebron James and Steph Curry deciding the team’s make-up as team captains.

IMG_4147.JPG