The Smart App Experience
Throughout the course of a day, people move in and out of different behavioral modes. One moment, they may be in a commute. Later that day, they're on the couch in front of a television. They may venture into a retail outlet to pick up a few odds and ends to finish a home project.
The Home Depot Smart App concept was designed to identify those different behavioral patterns and surface contextually relevant content to the user as they transition in and out of different modes.