PRODUCT DESIGN / CREATIVE DIRECTION

Bloomberg Anywhere

Overview

Platforms: IOS and Android

Starting in 2011, a small group of UX bandits embarked on what was originally intended to be a 6 month consulting engagement. Little did we know that 7 years later, we’d have created (an recreated) an award winning professional finance tool that put the power of Bloomberg in a customer’s pocket. The platform served as a companion piece to the Bloomberg Terminal’s proprietary subscription based desktop platform. The terminal gave finance professionals the world’s news, a subscriber messaging service, IM, data visualization of all sorts, event calendars, live television, and radio broadcasts. This was an app of apps all baked into a service that fit into the palm of the customers’ hands.

Featured as a premiere launch partner for the iPad Pro announcement during Apple’s WWDC, this product served as a test bed and influencer for how iOS and Android pushed the boundaries of interactions typically associated with their rigid app standards.

(Detailed Case Study presentation available)

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