THE CENTER FOR CIVIC INNOVATION: BRAND REFRESH
The Center for Civic Innovation’s mission is to strengthen community understanding, engagement, and power to drive transformative policy change.
They achieve this by:
Analyzing legislation, government processes, and public budgets — and translating that information into clear, accessible resources for the public.
Informing and engaging residents through research, community conversations, and advocacy on complex local issues that affect Atlanta’s people and places.
Supporting, celebrating, and investing in local community leaders who are developing solutions that reimagine and inspire what public policy can and should look like.
ESTABLISHING A VOICE AND TONE
The goal of CCI is to advocate for Atlanta’s unheard. The south’s controversial heritage provided a rich backdrop for inspiration
Both visually and emotionally, a sense of urgency and and intentional immediacy was starting to manifest throughout the process of this iteration.
The Typeface: Martin
Inspired by the Memphis sanitation strike of 1968
Complimentary Type
Inspired by historical signage from the prominent movements of the 1960’s
THE BRAND MARK / LOGOTYPE
In the spirit of evolution vs revolution + past influencing present, we chose to keep elements of their prior identity intact
